For the exhibition "Attention: Slippery Surface," a showcase on architectural culture at Istanbul Modern, we designed a special logo that reflects the spirit and dynamics of the exhibition by focusing on intricate details. Additionally, we developed a comprehensive visual communication project that established the exhibition's corporate identity. To strengthen the connection visitors build before, during, and after the exhibition, we meticulously prepared posters, flyers, invitations, email campaigns, as well as bag and box designs.

All promotional elements were designed to preserve the content's meaning and visual coherence. During the design process, aesthetic elements, colors, and eye-catching details that best represented the exhibition's theme and spirit were utilized.