NFT, -non-fungible token- in English, is a data storage unit used to express the uniqueness and irreplaceability of an asset represented in digital genres such as photography, video, audio. Since NFTs are not interchangeable, they can also be defined as the form of ownership in the digital world.

In these days, many brands have already taken notice of the this massive potential behind NFT’s. Brands can increaseawareness by developing a marketing and advertising strategy through NFT. They can make special campaigns for target groups with custom products.

NFT is envisaged as a new channel for companies that will enable them to reach their target audiences with a different start in the developing digital platform. Currently, many global and local brands have started to take an action in this world.

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